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Black Purist Media > Branding  > 5 Key Factors that Affect Your Online Reputation
Online Reputation

5 Key Factors that Affect Your Online Reputation

In an age where research for products and services is done primarily online, the way your brand is represented on the internet should be closely monitored. Customers form opinions about your business instantly upon discovering it online—no matter the source—and your online impression can affect whether a potential or repeat customer chooses you over your competitors. That being said, it’s more important than ever to make sure that your online reputation accurately represents your business. Here are 5 factors that affect your online reputation, to keep in mind when monitoring your business online.

Online Reviews

There are many avenues by which customers can review your products and services today, and a majority of them are on the internet. Online reviews are not only easy to create, they are easy to access, making them a convenient resource for potential customers. If you’ve been reviewed online, these reviews are highly likely to come up when a customer searches for your company. Not only are online reviews pervasive on the internet, the power of online customer reviews is undeniable: 90% of consumers read online reviews, and 88% of them trust online reviews when considering a business.

Your Response to Positive Reviews

Interacting with consumers will help you build strong relationships and encourage repeat customers. Responding to positive reviews or posts on platforms like Facebook and Twitter will strengthen your brand’s online reputation by showing that you listen to what your customers have to say. Keep in mind that they have taken the time to do something that benefits your business and helps other shoppers out; taking your own time to express your appreciation is one of the best ways to thank them.

Your Response to Negative Reviews

While negative online reviews are less than ideal, you can mitigate the damage and even redeem a customer relationship in the way you respond. Providing a prompt and thorough response shows that you care about the customer’s experience and would like to rectify the situation. Taking the conversation offline is also a way to show personalized and more targeted support. Negative reviews can threaten your online reputation, so knowing how to respond to negative reviews is crucial to your business.

Social Media

When it comes to your online reputation, it is important to be active on social media platforms like Facebook and Twitter. Maintaining your profiles and pages, and keeping them up to date with accurate and relevant information, shows users that you care about how your brand is represented online and are attentive to what people are searching for.

Consistently engaging with your followers and fans will also affect your online reputation.This shows that you aren’t just concerned with how you present yourself, but you also are interested in what your target audience has to say.

One last thing to keep in mind is that online reviews aren’t just limited to review sites. They can happen on social media platforms, whether as a formal review or simply a post or comment. Create a positive experience for your followers by catering your profiles to them, valuing their opinion, and prioritizing their needs. This can prompt them to talk about your business in a positive way, which organically promotes your business.

There are many factors that will affect how your brand is presented online, including online reviews and social media engagement. It’s important to maintain a consistent image and to stay engaged to build positive relationships and show you care about your customers. More and more customers are turning to the internet for product reviews and local business research. If you manage your brand’s online reputation, you’ll stay ahead of the game and ahead of your competition.

The Black Purist
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